PARCO Gunvor Wins Blue Dragon at Dragons of Asia 2026
PARCO Gunvor Limited (PGL) has become the first oil marketing company in Pakistan to win a Blue Dragon at Dragons of Asia 2026. It won the award for Best Campaign of Pakistan. The company also took home a Gold Dragon in the Small Budget Category.
Both awards honour its International Women’s Day campaign, Split the Time Tax. The campaign also received a nomination for Best Campaign in Asia.
PGL created the campaign under its Bangles of Strength platform. It highlighted the invisible work that women do at home every day. Most of this work goes unnoticed and unpaid.
To show this, the campaign used the sound of glass bangles. The jingle became a symbol of a ticking clock and hours of hidden effort. In this way, an ordinary accessory turned into a powerful message.
The campaign did more than raise awareness. It also asked families and communities to share household responsibilities. As a result, people could take real action through the call to action, Split the Time Tax.
The win shows PGL’s growing focus on meaningful communication, culture and creative ideas. Moreover, the company says it wants to empower women and create lasting value across Pakistan. It plans to keep investing in innovation, inclusion, sustainability and customer experience.
